CEPI

The insight

CEPI’s brand and website couldn’t serve the organisation. The team couldn’t stand behind them to hit their targets. We agreed all communication mediums had to live up to their moonshot mission.

The change

Developed a unifying strategic and creative ‘round table’ theme after we led stakeholder engagement across Oslo, London and DC. It provided a north star for all key journey mapping and development work.

The result

A clear and cohesive IA, supported by narrative-driven and evidence-guided key journeys resulted in a huge uptick in resource mobilisation and advocacy.