Services:
Case Study:
Molecular biology was seen as being complex (which it is) and at times, dull (which it isn’t). The MolBio Dept. wanted to create a new brand and site which broke the mould and helped them stand out as the innovative, creative and inspiring group of people that they are.
In homage to the microscope – a device that enables ground-breaking work – we crafted an identity that balanced vivid microscopic imagery with clean, technical layouts and bold, uncompromising typography. All existing content was audited and pared back to a search-led taxonomy built on an easy-to-manage WordPress CMS.
It’s now far easier for prospective students to find key information on a site that mirrors the incredible research being conducted at the department.